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Fremont has many advantages to offer a retail opportunity:
- Primary trade area (Fremont) population of over 211,000.
- Secondary trade area (Union City, Newark, and Milpitas) population of 173,000.
- Total trade area population of over 380,000 people.
- Average annual household income of over $122,000.
- Daytime employment population of over 104,000 with 1,200 high-tech and biotech businesses.
- Over 70% of the adult population has some college education, including 44% with a graduate and/or Bachelors degree.
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The City is focusing on developing the following business districts and shopping centers:
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The Hub
Located at the corner of Fremont Boulevard and Mowry Avenue. Anchors include Bed, Bath & Beyond; Borders; Cafe Bueno Sera; Chili's; Cold Stone Creamery; Cost Plus World Market; Elephant Bar Restaurant; Jacks' Brewing Company; Lane Bryant/Cacique; Long's; Marshall's; Michael's; Office Max; PETsMART; Ross; Safeway; Trader Joe's; and Ulta Cosmetics.
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Washington West Retail
The Shops at Washington West are located at the southeast corner of Mowry Avenue and Paseo Padre Parkway adjacent to Washington Township Hospital and the Gateway Plaza Shopping Center. Robek's Juice, Peet's Coffee, Chipotle Restaurant, Gift Gallery, the Flower Shop, Learning Express Toy Store, Panera Bread, and Strizzi's Restaurant are all open for business. |
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Pacific Commons
Almost 1 million square feet of retail is located at the intersection of Interstate 880 and Auto Mall Parkway and includes retailers such as Lowe's Home Improvement, Costco, Kohl's Department Store, Office Depot, Party America, DSW Shoes, Justice for Girls, Old Navy, Carters, Baby Hugs, Staples, Joann's Fabrics, Mancini Furniture, Half Price Books, Bassett Furniture, Ritz Camera, GameStop, 3 Day Blinds, Washington Mutual, Ashley Furniture, and Verizon Wireless.
Casual dining to fine dining opportunities abound and include In N Out Burger, Pick Up Stix, Rubio's, Panera Bread, Cold Stone Creamery, Tapioca Express, Premier Pizza, Jamba Juice, Quizinos Subs, Healthy Dessert, Cafe Zen, Keneyama Sushi and Teppanyaki, Vida Y Vino Wine Bistro, Kinder Meats, Claim Jumpers, PF Changs, Carino's Italian Grill, Dickey's Barbeque Pit, Yowswirl Yogurt, and Applebee's Neighborhood Grill.
Additional services include Focus Beauty Center and LC Dental. |
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Mission San Jose
Main street district and home to historic Mission San Jose and Ohlone Community College. Strong demographics, including an average household income of $145,000. | |
Centerville, Irvington and Niles Redevelopment Areas
Charming historic commercial business districts, all with significant public investment and a variety of specialized Redevelopment opportunities. |

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Fremont has a wonderful array of restaurants, from Afghan to Vietnamese and everything in between including American, Bistro, Café, Deli, French, Italian, Korean, Lebanese, Mexican, Persian, Seafood, Japanese, and Thai. Family outings, casual cafés, and romantic dining appeal will match every pocketbook. Stroll through the Irvington District and enjoy some pastries and coffee, picnic in Mission San Jose District, or grab a slice of pizza as you walk down Niles Boulevard- the Fremont experience awaits you. |
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Fremont is actively seeking more restaurants, especially high-end boutique and "white table cloth" restaurants. There are excellent locations within Fremont that can easily accommodate new restaurants. Pads and existing buildings are available at:
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The Shops @ Washington West, Downtown
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Pacific Commons, I-880 and Auto Mall Parkway
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Mowry East, I-880/Mowry Avenue
Our Community and Dining Guide is available to download below, or contact the Office of Economic Development at 510-284-4020 or econdev@ci.fremont.ca.us for a free copy mailed.
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Research - Provide demographic, traffic count, and retail analysis and sales leakage data.
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Site Locator - Provide listings of available properties using www.focusonfremont.com.
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Marketing & Promotions - Provide brochures, retail promotions, Broker presentations, and eBiz newsletters on Fremont's business climate.
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Retail Recruitment - Provide property tours, letter writing campaigns, attend International Conference of Shopping Centers (ICSC) events, and ULI (Urban Land Institute) events.
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Dedicated Economic Ombudsman - Provide assistance and guidance through the entitlement process.
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Log on at www.focusonfremont.com for available properties, business and demographic information.

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Come and be part of the Fremont world of retail. Looking for Specialty and boutique retailers. Value, discount and big box anchor tenants. Fremont is a new world of retail opportunity waiting to be discovered! To help you with your specific retail and/or restaurant needs, contact Retail Development Manager Leigh Boyd at 510-284-4027 or lboyd@ci.fremont.ca.us.
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Retail Executive Summary |
Retail Opportunities Map |
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Asian Retail Report |
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