On October 30, the City of Fremont and Kaiser Permanente unveiled the designs for Vision Zero traffic safety street banners that will be displayed in Fremont through the end of 2020.
Approximately 150 banners will be installed along Fremont Boulevard, a key corridor that is traveled by more than 25,000 people every day. The five banner designs, which were designed by City staff, focus on educating the community about behaviors that data driven analysis indicates are high risk factors in Fremont: unsafe speeds, failure to yield to pedestrians, driving under the influence, and inattentive driving. The project is supported by a $25,000 Kaiser Permanente Northern California Community Benefit Program.
In the past three years following adoption of its Vision Zero program, the City has reduced major traffic crashes by fifty percent. That is in an environment where nationwide pedestrian and cyclist fatalities increased from 2017 to 2018. The City’s accomplishments since 2015 include upgrading all 16,000 street lighting with brighter LED streetlights; installing pedestrian countdown signals at all 220 traffic signals; restriping more than 50 miles of roadways with better bikeways and to promote safer speeds; enhancing more than 10 crosswalks with pedestrian signals and flashing beacons; and delivering 300 safety improvement projects near schools.
Karen Tejcka, Chief Operating Officer and Chief Nursing Executive for the Kaiser Permanente Fremont Medical Center stated in her remarks, “This critically important campaign directly aligns with Kaiser Permanente’s focus on Total Health that goes beyond our members to include the communities that we serve.”